OneFortyOne launches Annual Review, new brand

OneFortyOne has released its 2019 Annual Review with a fresh look that coincides with the launch of the company’s new brand, ahead of International Day of Forests on Saturday.

OneFortyOne Chief Executive Officer Linda Sewell said 2019 was a huge year for the company.
“Our 2019 Annual Review showcases all of OneFortyOne’s hard work during the past year,” she said.

“The report is a comprehensive overview of our operations, plus a few selected stories that show the positive impact OneFortyOne is having on our environment.”

Ms Sewell said OneFortyOne challenged itself to grow and develop in 2019, with safety being one of its highest priorities.

“Our industry has risks and we work to mitigate these by putting best practice systems and processes in place. In 2019, we gave our people a mandate to put forward innovative approaches to improve safety. We are also promoting the importance of mental and emotional health as these are just as important, and valid, as physical health,” Ms Sewell said.

Ms Sewell said the company had remained financially profitable in challenging markets while staying true to its practice of offering fibre first domestically in Australia and developing its strategy to increase domestic processing in New Zealand.

“We have supported the future of the industry by investing in education through curriculum development, scholarships, graduate roles, apprenticeships and vacation job programs,” she said.
“We have supported the future of our communities by supporting initiatives that promote regions, culture, the environment and diversity.

Ms Sewell said the start to 2020 had been unprecedented with the Australian bushfires and now the impacts of COVID-19, which were completely unforeseen.
“We had already stared the rebranding project long before these events were on the horizon,” she said.

“We feel fortunate that we took an approach that was extremely mindful of waste and cost and so we felt we could finish the project very pragmatically.

Ms Sewell said OneFortyOne’s new brand represents the fibre that is at the heart of everything the company does.

“The new logo is based on the cross-section view of an individual wood fibre from one of our trees,” she said.

“It represents not only the physical shape of fibre that is at the heart of our business, but also the three strands of our purpose: strengthen, integrate and extend.

“The branding has galvanised our sense of a single business across Australia and NZ, communicating a collective purpose.”

“Ultimately, the branding project speaks to the unity of the business, which is very important in the current climate.”