A message from OneFortyOne CEO Linda Sewell on our new brand …

17 Mar 20


You might have noticed that OneFortyOne has a new look! In late 2019, we undertook a major brand overhaul, giving the company a consistent look, feel and language across all five locations.

The new logo represents the physical shape of the fibre that is at the heart of our business as well as the three strands of our purpose: strengthen, integrate and extend.

The energy and fresh feeling of our new brand will soon be reflected across all the visual elements of the company, including everything from a new website, to new hard hats, to new product packaging.

Our new brand galvanises our sense of a single business across Australia and New Zealand, communicating a collective purpose. It has been an exciting project to work on and has helped us all to have a strong understanding of what OneFortyOne stands for – redefining the value of fibre. 

With the rapid growth of our business, we have used this exercise to create a new energy, evolve our culture and provide a fresh start for everyone within the business.

We have undertaken this exercise very pragmatically with the current economic climate in mind. We started the project well before the Australian bushfire season and the impacts of COVID-19 were felt. To cease this project would be to discredit the time and energy we had already invested in this.

Despite this new look, OneFortyOne is the same business with the same ownership and people. The new brand will see OneFortyOne come together as one company in multiple locations to set our vision for the next decade.

This is about the business valuing every part of the tree, planning for the future, flexibility and meeting our customers’ needs.

Linda Sewell
OneFortyOne CEO

OneFortyOne acknowledges the Traditional Custodians of Country throughout Australia and their deep connections to land, water, and community. We pay our respect to Elders past and present and extend that respect to all First Nations people today.

In Aotearoa New Zealand, Māori communities have a strong spiritual connection between people and the land – the wellbeing of one sustains the wellbeing of the other. We strive to build meaningful relationships with iwi as tangata whenua (people of the land/region), to be responsible intergenerational kaitiaki (stewards/guardians) of the land where our forests grow.